ServiceNow announced an updated Partner program

ServiceNow company announced an update of their Partner Program, which will go live on March 6, 2023.


Here are key takeaways:

ServiceNow company unveiled multi‑year vision and evolution of the ServiceNow Partner Program to support $500 billion market opportunity.

Program includes:

  • More flexibility to create value: ServiceNow is creating four new, distinct modules in which partners can choose to participate: Build, Consulting & Implementation, Resale, and Service Provider. Through these modules, partners will be able to better align with the unique roles and routes‑to‑market within the ServiceNow ecosystem.
  • New incentives to enable partner growth: ServiceNow is unveiling new partner incentives to maximize their investments and foster additional opportunities to demonstrate expertise and capabilities. All qualifying partners will now have access to a new Partner Development Fund, a co‑funded investment program, as well as simplified discounts and rebates that will help to speed up growth and profitability.
  • Transforming the partner experience: ServiceNow is rolling out an updated partner experience and benefits tied to different partner modules and the unique contributions partners bring to the ecosystem. Key experience enhancements include: an improved partner portal making it easier for partners to work directly with ServiceNow, and an improved “partner finder” enabling customers to find the right partner to best suit their business needs by region, industry, or domain expertise.